There is a small marble Roman relief of Peitho (it is about 15” x 5” wide) of what used to be a larger decorative plate illustrating Helen being persuaded by Aphrodite to accept her husband’s voyage to Troy. The personification of Peitho in the form of a seating lady accompanying Aphrodite is not rare in classical representation, and if we are to follow Friedrich W. Hamdorf’s genealogy, it was actually the norm when it came to visual depiction of the deity [1]. What is striking in this Roman relief of Peitho is precisely the unassuming silence of the figure, who is merely gazing down and touching a dove or bird with her right hand and sunk in thought. Is not this mystical silence what bathes the mythical figure of Peitho, which according to Euripides has no other sanctuary than that of language?

The Peitho relief stands as a fragmentary of an ancient memory where the event of language implicated persuasion instead of commanding; a sensibility of saying instead of legitimate validation; granting space for the poetizing in the world instead of rationalizing, in the advent of the polis and the bios politikos, the transcendental condition of the political community [2]. Peitho will become rhetorical once it has taken the autonomos form of the transaction and the mutilated word by which nothing is ever said except a lethargy of the immanent movement of the logos. In the Roman relief Peitho does not communicate because she dwells in the poetic lacuna of language. 

In fragment 81 of Aeschylus’ Niobe we read a mysterious outline of Peitho: “Death desires no gifts; one can gain nothing by making sacrifice…from him, alone among divinities, Persuasion stands aloof.” The ossification of language in hand with the general autonomization of rhetorical separation, in the words of Gianni Carchia, will mark the destitution of Peitho’s poetic magic allowing death to speak through the fierce instrument of demagoguery and and the production of justifiable certainties [3]. In a world without the irruption of the mythic-magical element personified by Peitho, there is only general declensions towards persuasion as a form of predication: to convince, to obey, to follow, and to concede belief as persuasion was transformed linguistically [4]. It is no surprise that the civilizational decline of the mythos of Peitho coincides with the rise of the rhetorical techné that guaranteed the autonomization of the world (private & public, appearance & truth); but, most fundamentally, the stabilization of the resource of rule-based lexicon as the dominion over exteriority.  

Even the Sophist Gorgias in his Encomium of Helen defines Peitho as “Language is a power ruler who with a tiny and invisible body accomplishes deeds most devine” [5]. The process of deification of language (in the sense of the sources of archê) can topple the divine in order to mobilize all the energies no longer in the “uninterest encounter between souls” (Carchia’s words), but rather by grounding a necessity that, first and foremost, establishes its ontological solvency in the unending rhetorical polemics. As the sensible myth of Peitho withers into organized grammar and rules of predication, it is noteworthy to recall that in the monotheist tradition the organization of the invisible in becomes colored by “faith” in the law. 

This could explain why Saint Paul seemed to have made a conscious attempt to oppose any remnant of the Hellenic persuasion (πειθώ) in favor of “demonstration of faith” (ἀποδείξις). As we read in Corinthians 2:4-5: “My words and proclamation were not based on the persuasion (πειθώ) of wisdom, but on demonstration (ἀποδείξις) of the Spirit and power… that your faith would not be  based on human wisdom, but on the power of God. Indeed, “apodeixis” (ἀποδείξις), the word deployed by Paul, will guarantee persuasion only in revelation and the Christian philosophy of history; meaning that Peitho will remain, like the Roman relief from the First Century, a mute aesthetic artefact and a petty reminder of the expulsion of ethōs from language. 

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Notes 

1. Friedrich W. Hamdorf. “Peitho”, in Griechische Kultpersonifikationen der vorhellenistischen Zeit (Zabern, 1964), 64-65.

2. Francis Kane. “Peitho and the Polis”, Philosophy and Rhetoric, Vol.19, N.2, 1986, 118.

3. Gianni Carchia. “Eros y Logos: Peitho arcaica y retórica antigua”, in Retórica de lo sublime (Técnos, 1994), 23-24.

4. María Dolores Jimenez López, “‘Persuadir’ en griego: el marco predicativo de peitho”, in Word Classes and Related Topics in Ancient Greek (Peeters Louvain-La-Neuve, 2006), 175-176. 

5. Gorgias. Encomium of Helen (Bloomsbury, 2008), 44.