In considering the reasons for Helen of Argos’ action, Gorgias’ Encomium introduces, after mentioning Chance and Necessity, the captivating force of persuasion that couples language and eros without remainder. It is nonetheless true that Gorgias is not interested in taking the role of public defender of Helen’s catastrophic actions (war itself), rather what he is after is the account of the word (logos) as a practice that can effectuate magical qualities, thus making “speech a powerful ruler…its achievements are superhuman; for it is able to stop fear and to remove sorrow, to create joy and to augment pity” [1]. The divine tonality constitutive of speech is not a matter of metaphors – even though metaphoric elevation might be in – but of  rhetorical art (technē) that triggers a somatic affection and movement when entering contact with someone else. For Gorgias, the event of speech is primordial and transformative; or, rather, it is only transformative because it can reach deep into the senses and the soul. And these are effects of creative enchantment for the human being. Not yet alienated from the mythos of nature, speech is the necessary artifice of ‘higher truth’ that is the life in persuasion. 

This is why for Gorgias there is a correlative nexus between persuasive speech and the ordering of the “mind as the ordering of drugs bears to the constitution of bodies”, which early scholars of the school of the Sophists such as Augusto Rostagni, read in light of the medical and spellbinding teaching of the philosopher-poet Empedocles, who might have been Gorgias’ teacher [2]. There is most definitely a healing dimension of the persuasive speech that compels a proximity between language and magic as the only possible – and possible because it is sayable – to access the inaccessible world of forms that Gorgias himself negates in his philosophical skepticism. (As we know, Gorgias was the author of a lost treatise of non-being of everything that Aristotles and other writers of Antiquity registered extensively). The triumph of deception for Gorgias was irreversible, a stated fact, which meant that only persuasion in speech allowed movement and seeking in the world. This is autopoetic dimension of Gorgias’ linguistic theory, which also confirms Michelsteadter’s thesis that there is no general science and ideal of language – language can only be created as much as the world in order to appropriate the ethos in life. It is no surprise, then, that a scholar like Jacqueline de Romilly has connected Gorgias’ persuasive speech to the sacred musical of orphism as a subterranean sensorial world before the rise of the legitimacy rhetorical koine of the polis. 

In other words, whereas the rhetorical order of the polis will be about the exchangeability of values through communicational units and coordination for the reproduction of social life, what is central for Gorgias, as reported by Sextus Empiricus, is that what is revealed is the usage of language as such in the exposition of the style of enunciation. Style becomes a formless reservoir of incantation and linguistic magic, which can multiple the uses while remaining neutral to a higher truth other than itself. As stated succinctly by de Romilly: “The sound of words is no longer mysterious; it no longer implies divine intervention or even produces irrational action. It is just style, and an intellectual display of skill. The only thing it appeals to is intellectual surprise, by stirring curiosity, attention, or excitement” [3]. Thus, the magical dimension of persuasive archaic speech is not suspended in the eternal polarity between truth and falsehood, but rather in the way in which reciprocity ceases to instrumentalize language to specific protorationalist ends previously crafted [4]. The “magic” of the event of speech liberates language from the fiction that there is something like an autonomous and  truth-content to ground its legitimacy. 

The persuasive texture of speech resembles a dress that must fit for every occasion of its enactment. This is why the Encomium of Helen ends with an affirmation of ‘self-amusement’ that folds the epideictic form of speech as a nourishment for the soul. The ambivalent speech can both cure and nourish, but on its other side it is also apaté or illusion in the world afterall. There is only apaté through the mediation of persuasion of the speech event, which means that any elaboration of absorbing the totality of the world through language can only further severe our distance from it. And is not at this threshold where the ethical question is inscribed? As the classicist Neus Galí asserts in a highly condensed synthesis: “In Gorgias’ thought, apaté or illusion is consubstantial with the world, allowing us to see it and communicate it” [5]. But a world vested in apraté is a non-world: it is only in language where we can move through different worlds, and persuasion is like the magical carpet or invisible cloak that allows us to zigzag between their nonexistent unfolding of our making. The impossibility of absorbing the mythos into the protorational dimension of the logos reappears in the eros of language as the remnant of enchantment that circumvents the deployment of justification, grammar, and the syllogistic mastery that soon enough will realize autonomous language as a representational science of logical proficiency. 

The persuaded speech or image – Gorgias even reaches for an ut pictura poesis mediation towards the end with an analogy about painters completing objects and forms – becomes the nonsite for those blessed souls. For Gorgias this is a supreme fiction; but one that insists on the irruption of passion in front of the ossification of what has been stabilized as a principle of reality. This is why there is a parallel between tragedy and persuasion in Gorgias’ fragmentary thought. As Plutarch records Gorgias’ words in one of his texts: “Tragedy with its myths and emotions has created a deception (apaté) such that its successful practionary is nearer to reality that the unsuccessful, and the man who lets himself be deceived is winner than he who does not …whoever has allowed himself to be deceived is wiser, for anyone not lacking in sensibility allows himself to be won by the pleasure of words” [6]. This ‘tragic transport’ enacts a “caesura in which the idea itself appears” (pure language)” [7]. It is this unfathomable and acoustic pleasure of poetic language that accounts for an exception to social exchange of  signification that will flatten speech to an uttermost decrepit and disposable utensil without passion, arousing neither celebration nor lamentation that allowed the human voice to dwell outside the chatter of the human. Or, as a twentieth century celebrated theologian writer will note in a Gorgosian tone: “For the truth is that language is not a scientific thing at all, but wholly an artistic thing… the tongue is not a reliable instrument, like a theodolite or a camera. The tongue is most truly an unruly member, as the wise saint has called it, a thing poetic and dangerous, like music or fire” [8].

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Notes 

1. Gorgias. Encomium of Helen (Bristol Classical Press, 1982), 25.

2. Ibid., 29. 

3. Jacqueline De Romilly. Magic and Rhetoric in Ancient Greece (Harvard U Press, 1974), 20. 

4. Gianni Carchia. “Arte, magia, razionalità”, in La legittimazione dell’arte  (Guida, 1982), 204.

5. Neus Galí. Poesía silenciosa, pintura que habla (Acantilado, 1999), 193.

6. Plutarch. De gloria Atheniensium, Sec. 5, 351.

7. Fredrich Hölderlin. “Notes on the Oedipus”, in Essays and Letters (Penguin, 2009), 318.

8. G. K. Chesterton. G. F. Watts (Duckworth & Co, 1906), 90-91.